Creator marketing
insights.
Notes on choosing creators, shaping campaigns and understanding the response. Useful enough to put to work.
How to choose influencers for your brand
How Lunar chooses creator fit: lessons from Yuzu’s community-led roster and Treecell’s cosplay integration, with a practical way to weigh audience, scale and creative judgment.
By TJ ByunTikTok music promotion: three ways to shape a creator campaign
Three Lunar music campaigns, three different creative decisions. How the sound, creator fit and room to learn shape a TikTok music promotion strategy.
By TJ ByunA music campaign brief creators can actually use
A music campaign brief should protect the creator’s voice. How to set useful boundaries, handle approvals and leave room for the idea, with a downloadable template.
By TJ ByunInfluencer campaign metrics: what the numbers can tell you
Views matter because of who watches and what they take away. Lunar’s approach to campaign reporting, using Yuzu, Treecell and real music campaign figures.
By TJ ByunHave something in mind?
Tell us who you want to reach and what you want to make.