A dance idea with room for everyone.

The brief

For DaBaby’s Pop Dat Thang, the creative direction centered on a dance that people could recognize and reproduce. It needed to work for a solo creator or a group, and for experienced dancers as well as beginners.

Keep the idea clear. Leave space for personality.

A recognizable concept gives creators a starting point. Making it accessible gives them room to participate without an elaborate setup or specialist choreography.

The campaign left space for each creator’s style while preserving the core dance idea. Featured participants included @idayingchun and @alyssaavlogs. The aim was to make the track feel natural within their content, with a shared concept connecting the posts.

The reported response

The campaign delivered 19 videos and 2.33 million reported views on a $3,000 budget. Lunar’s report lists a $1.29 CPM.

These results describe the commissioned campaign’s reported output and viewing response. The source does not quantify additional unpaid participation or connect the views to streaming activity.

A useful choice when the idea travels easily

An accessible dance concept can be a sensible starting point when a track has a moment people can quickly understand. Before scaling the roster, ask whether someone can explain the idea in one sentence and perform it in their usual setting. The answer matters more than asking every creator to produce an identical video.