Test the fit. Then invest in the response.

The brief

For Highvyn’s Valentina, the campaign used a wider pool of smaller creators to find promising fits for the track. Creator selection considered consistent historical views and engagement, alongside the content itself.

Let the first round inform the next

The team tested the track across a broader set of creators, then gave the strongest performers an additional round. This kept part of the decision open until there was a response to the actual track.

Featured campaign creators included @nbshkaaaa and @chellianehara. The approach paired an initial judgment about fit with a later decision about where to reinvest. It did not assume that one successful post would make every subsequent post perform the same way.

The reported response

The campaign report lists 30 videos, 1.79 million views and a $3,000 budget, with a reported CPM of $1.68.

The report does not break out spend or results by round. We can describe the selection and reinvestment approach, but these totals do not show how much of the response came from the first test or the follow-up.

Build a decision point into the plan

If a campaign is meant to teach you which creators fit a track, leave room to act on that information. Decide in advance what you will review, when you will review it and what budget remains available. Views can guide that decision alongside the way people respond to the music.